Now Something Nice

In my last post, I criticized Audible.com for their terrible email marketing - bombarding me with too much email, and then making it impossible for me to unsubscribe with a dysfunctional web form. Now I'm going to say something nice about them.

Today in my mail - my postal mail - I got a letter from the CEO of the company, thanking me for trying the service and expressing regret that I didn't sign up for a monthly plan. It also included a phone number and email address for any comments or feedback I had.

Yes, it's a canned letter, but their decision to send it via postal mail is very smart. I read it. Had it come via email it would have just annoyed me more.

Email is great but when you want to really stand out, a piece of paper can be just the thing you need. I'm going to respond to them with my complaints; it will be interesting to see if I hear anything else from them. I'll report back.