Data Check, Anyone?

Does no one clean up their lists anymore?

I paid off my last student loan years ago. Yet I still receive mail about once a week with a Sallie Mae logo on it from some financial institution that wants to help me consolidate my student loan debt.

Obviously, direct marketers at these banks are spending good money on lists for these campaigns. Equally as obviously, they're getting ripped off. I can understand my name remaining on the lists for a while, but it's been far too long.

When you buy data ask about how often it's cleaned and refreshed. Otherwise you'll create a great campaign, only to fail because you're sending it to the wrong people.