More on Sony

The Houston Chronicle's TechBlog continues to cover the Sony DRM rootkit story with some observations on how Sony is blowing it in light of the discovery of their very bad technology choice.

Once bad or embarrassing news about your organization comes to light, you have an opportunity to repair some damage, or make it worse. Sony is making it worse by demonstrating cluelessness about why what they've done has customers angry.

And, of course, the story took on a life of its own via blogs, and has now made it into the mainstream media.