Monday, October 03, 2005

When Marketing Kills Functionality

I understand that the way we get nifty free things online - like maps, for example - is advertising. That pays the bill. But, when advertising starts screwing with functionality, you've got a problem.

I'm talking about Google Maps here. Just had a truly frustrating experience; I was trying to get a map to find the place I'm having lunch with a colleague later today. I put in the address, clicked search, and got a map covered with little red pointers for every location of the restaurant in the Houston area. I didn't type the name of the restaurant; I assume that the address is cross-referenced to the restaurant in some database so it can "helpfully" show you all the places you can go eat their food (even though your behavior clearly means you're looking for just one of them).

It gets better. Click on the pin that appears to be the right location, and you wind up zooming in on a map of a different location. In fact, after about five minutes of clicking and zooming, I was unable to come up with any map showing the actual place I wanted to go, because Google was so busy telling me about somewhere else I could go to a branch of the same restaurant.

Solutions? Easy. Mapquest. Oh, Google, you're usually so good at this, I hate to see you blow it.

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