Seth Godin Agrees with Me
... and other follow-up on keeping your promises.
1. Seth makes the same point I did in this succint post.
2. I have more on my anecdote. Just after posting it, I got a mailing from a VP at the bank in question responsible for small business accounts inviting me to come be a customer. It included his or her (one of those names where you can't tell) email address, so I responded with an email explaining that I'd tried to be their customer, I really had, but they prevented it from happening.
I did get a response:
The purpose of my letter, with my cel phone number, office number and email address was to have you contact me direct to open your account not contact telephone banking. I am local and my follow up is excellent.
Which pretty much misses the point; something's wrong if you have to do an end run around your organization's normal functioning to make customers happy.
1. Seth makes the same point I did in this succint post.
2. I have more on my anecdote. Just after posting it, I got a mailing from a VP at the bank in question responsible for small business accounts inviting me to come be a customer. It included his or her (one of those names where you can't tell) email address, so I responded with an email explaining that I'd tried to be their customer, I really had, but they prevented it from happening.
I did get a response:
The purpose of my letter, with my cel phone number, office number and email address was to have you contact me direct to open your account not contact telephone banking. I am local and my follow up is excellent.
Which pretty much misses the point; something's wrong if you have to do an end run around your organization's normal functioning to make customers happy.
posted by John Whiteside at 2/02/2006 05:01:00 PM
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