Blog Influence?
I've had this one tagged for comment for quite a while now: a piece from the Houston Chronicle's TechBlog about the fallout from a blogger writing about the crappy service he got from Dell.
That's widely credited with creating a firestorm of criticism of Dell that measurably changed the perception of Dell's service (for the worse). Interestingly, the blogger himself doesn't see what he did as causing much of anything, but just as an indicator of existing frustration with Dell.
Are blogs influential enough to have a real affect on a company's reputation? If so, why does it sometimes happen? There are no definitive answers to these questions yet, but as events like the Dell imbroglio unfold, we'll be learning more about how it works.
That's widely credited with creating a firestorm of criticism of Dell that measurably changed the perception of Dell's service (for the worse). Interestingly, the blogger himself doesn't see what he did as causing much of anything, but just as an indicator of existing frustration with Dell.
Are blogs influential enough to have a real affect on a company's reputation? If so, why does it sometimes happen? There are no definitive answers to these questions yet, but as events like the Dell imbroglio unfold, we'll be learning more about how it works.
posted by John Whiteside at 1/06/2006 03:31:00 PM
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