The Basics. Not Delivered.
I've watched the new AT&T (formerly SBC) branding campaign unfold the same way I'd watch a car crash on the freeway. You don't want to look; it's just horrible. But you can't tear your eyes away.
The billboards are bad enough - this, that, and the other "delivered," reaching a point of sheer silliness when the ads talk about areas in which AT&T has no services of any kind. The "best" of these is the "Blogging delivered" ad from a company that not only has no blog related services, but publishes no blogs of its own.
That one popped up again on the main page of the New York Times web site today. I clicked on it, hoping I'd find that I was wrong - that there was some blogging-related content on the AT&T site, that my well-paid peers over at AT&T were really not that stupid.
No such luck. They are running expensive ads that take you to a generic SBC/AT&T web page. No landing page. No content that relates to the ad you just clicked. Nothing, in other words, to make the ads useful in any way other than to tell you that yes, AT&T exists. Unless you were wondering.
It's scary to see a company with the resources of AT&T running an expensive campaign without even doing the most basic things to get some benefit from it. Shocking. And you know their agency is making a bundle off of it.
If that's how decision making at AT&T works, it does at least explain why my phone service is so crappy, though.
The billboards are bad enough - this, that, and the other "delivered," reaching a point of sheer silliness when the ads talk about areas in which AT&T has no services of any kind. The "best" of these is the "Blogging delivered" ad from a company that not only has no blog related services, but publishes no blogs of its own.
That one popped up again on the main page of the New York Times web site today. I clicked on it, hoping I'd find that I was wrong - that there was some blogging-related content on the AT&T site, that my well-paid peers over at AT&T were really not that stupid.
No such luck. They are running expensive ads that take you to a generic SBC/AT&T web page. No landing page. No content that relates to the ad you just clicked. Nothing, in other words, to make the ads useful in any way other than to tell you that yes, AT&T exists. Unless you were wondering.
It's scary to see a company with the resources of AT&T running an expensive campaign without even doing the most basic things to get some benefit from it. Shocking. And you know their agency is making a bundle off of it.
If that's how decision making at AT&T works, it does at least explain why my phone service is so crappy, though.
posted by John Whiteside at 1/23/2006 01:09:00 PM
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