Somebody Said Sorry

I received this email the other day:

We're sorry.

We accidentally sent you an email message on August 29. The email message was mistakenly sent to some individuals who had previously signed up with the Chicago Tribune Web site or another Web site operated by Tribune Company, but had also requested to be unsubscribed from commercial email communications.

We are taking every measure to ensure that this does not happen again.

We sincerely apologize for any inconvenience or annoyance.

Yours truly,
Alison Scholly
General Manager
Chicago Tribune Interactive

I remember getting the message; I was surprised that I was getting spammed by a major newspaper.

This kind of thing - a simple apology for screwing up - is so rare. And that's too bad, because my opinion of the Tribune just went up.