Entrepreneurial Marketing Mistakes

From Seth Godin, a quick list of the top mistakes that entrepreneurs make in their marketing.

Numbers 1 and 5 bear particular consideration. When you've put your heart and soul into starting a business, it's easy to forget that nobody else cares. You have to make them care. And #5, failure to measure, is a mistake that gets made in all kinds of business. If you're not measuring, how do you know whether you're accomplishing anything?