Advertising Environmentalism

Let's take a break from budget talk to note an article that appeared recently on the MarketingProfs site: The Tragedy of the Advertising Commons, by Matthew Syrett, a VP at an interactive agency in New York.

I won't summarize the article (it's not that long, and you can click the link to read it) but I will note that Syrett is talking in general about some of the issues I addressed specifically with regard to email marketing and search engine optimization: how our own marketing activities can change the common environment in which we work, to the detriment of all. Have a look.