Welcome to Reality Marketing
Welcome to Reality Marketing, a free-form and often irreverent blog about the state of the marketing profession today.
Why a marketing blog? The last few years (and the next few) have been interesting ones for our profession, with changes in the way buyers seek out information and make decisions and the way that we use both traditional and online media to achieve our marketing goals. We’ve also seen the acceleration of what I call the “hardening” of the mass market – a new situation where consumers have grown up with very slick (you might even say manipulative) advertising and thus have become immune to much of it. The people looking at your work are sophisticated consumers of marketing messages and reaching them is tougher than ever. That means there are a lot of interesting things going on out there – I will be looking for the stories that can help you navigate the challenges.
Why reality? Because the focus here will be on real world marketing issues and knowledge that you can put to use in your own marketing life - not theory, but useful tips, warnings, and ideas.
Why me? I’m an experienced B2B marketer who’s spent the last eight years in the IT space. I’ve done everything from the nuts and bolts of writing the copy and managing the day to day details of programs to setting product strategy and positioning and identifying addressable markets. Like all of you, I’ve got my share of war stories, and I think I’ve learned quite a bit along the way.
Why should you read? Because we all need a chance to lift our heads out of the trenches, hear from our peers, and talk to them about our own experiences. It makes us sharper marketers – and it’s fun. With that in mind, I’ve set this blog up to allow you to comment on posts. (But please note is you spam the comments with blatant plugs for yourself or your client or your web site, I will remove them.)
I’m always eager to hear from you, so please email me anytime with your thoughts. I may not respond if it’s just a comment, but will make all practical efforts to reply to other messages in a timely way.
Enjoy!
-John Whiteside
Why a marketing blog? The last few years (and the next few) have been interesting ones for our profession, with changes in the way buyers seek out information and make decisions and the way that we use both traditional and online media to achieve our marketing goals. We’ve also seen the acceleration of what I call the “hardening” of the mass market – a new situation where consumers have grown up with very slick (you might even say manipulative) advertising and thus have become immune to much of it. The people looking at your work are sophisticated consumers of marketing messages and reaching them is tougher than ever. That means there are a lot of interesting things going on out there – I will be looking for the stories that can help you navigate the challenges.
Why reality? Because the focus here will be on real world marketing issues and knowledge that you can put to use in your own marketing life - not theory, but useful tips, warnings, and ideas.
Why me? I’m an experienced B2B marketer who’s spent the last eight years in the IT space. I’ve done everything from the nuts and bolts of writing the copy and managing the day to day details of programs to setting product strategy and positioning and identifying addressable markets. Like all of you, I’ve got my share of war stories, and I think I’ve learned quite a bit along the way.
Why should you read? Because we all need a chance to lift our heads out of the trenches, hear from our peers, and talk to them about our own experiences. It makes us sharper marketers – and it’s fun. With that in mind, I’ve set this blog up to allow you to comment on posts. (But please note is you spam the comments with blatant plugs for yourself or your client or your web site, I will remove them.)
I’m always eager to hear from you, so please email me anytime with your thoughts. I may not respond if it’s just a comment, but will make all practical efforts to reply to other messages in a timely way.
Enjoy!
-John Whiteside
posted by John Whiteside at 8/27/2004 04:00:00 PM
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